Satsport - a ‘sports betting exchange brand’
Satsport, an international brand in India, has a mission to reach out to people conveying that sports betting is not just limited to chance or luck. They are here to emphasise that skills play an equally important role in the game you choose to indulge in.
The team at Ten Motion Arts researched about both- the brand (Satsports), and the market (target audience) to offer a Plan of Action to the client.
We came up with the plan of creating videos that aligns with their objective and speaks the message loud and clear.
The target audience for Satsports are the sports junkies - who watch sports, play sports, keep a tab of who wins and lose. Aged between 18 to 30, mostly from the Tier 2 cities in India.
The process we followed at Ten Motion Arts to take up the project.
1. Discussion with client to demarcate the objectives of the campaign.
2. S.T.P (Segmentation, Target and Positioning) for the film.
3. Concepts & Scripts.
4. Recce to identify locations, hire talents.
5. Client’s Approval on Storyboard.
6. Shoot.
7. Edit and Share - The first draft.
8. Incorporate suggestions.
9. Final Delivery.
10. Digita Promotions.
The genre of the script was clear - to make it fun, upbeat and relatable for the target audience.
The client was presented with 5 script-options, out of which 3 were locked and 2 were executed.
With the most effective team on board, we executed two scripts for SATSPORT in 1 day.
Camera - ARRI
Timeline to execute the complete project - 22 days for the delivery of 2 Films
The result? It's here for you to see.
Directed by Abhinav Kamal
DOP Bhushan Wani
Produced by Rajat Rawail
Direction Team Ravi Namdev, Dharmendra Bharti, Gauri Kandpal, Prerna Raj, Happy Gupta Script & Screenplay by Abhinav Kamal, Ravi Namdev
Edited by Abhinav Kamal and Atul Parwar
DOP Assistant Krishna
Music by Bann Chakraborty (Bann Orange Street)
Sound Engineer Gajju Bhama
Line Producer: Yogendra Desai
Production Controller: Akshay Narayan
Actors Bharat Bhatia, Ankush Deshmukh, Mukund Bhatt, Nita Panchal, Priyanka Bedi, Bageshri, Sajid Bubere
Light: Surbhi Light
Light Team: Vilas, Abhishek
Camera vendor: Shruti Cine Equipment
Camera Attender: Dhruvraj Tiwari, Amrendra Kumar, Prince Shukla
Art Director: Avinash Khanvilkar / Rakhesh Sutar
Art assistant : Bipin Varma
Makeup & Hair: Amrut
Costume: Shriya Bhide
Dressman: Sagar Rane
Sound: M M sound Seepak
Spot: Krishna Yadav, Kamlesh, Rajesh, Anil, Mama
Food Caterer : Raju caterer
Location: Srivansh Studio, Madh
Post Production Supervisor Atul Pawar
VFX - Pratik
DIT - Manoj Kale
Casting by Gauri Kandpal, Ravi Namdev
It's a https://www.tenmotionarts.com/ presentation #TenMotionArts #AbhinavKamal #SATSPORT
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